Rogers-owned Fido has quietly ticked up the prices of its in-market plans by $1.
MobileSyrup spotted the change on Fido’s website, with the carrier’s plans now as follows:
- $40/20GB
- $45/60GB
- $50/60GB with 12 months of CAN/US/MEX roaming
Note that the above prices all include Fido’s $5/mo autpay discount. Beyond the prices, not much has changed; Fido still offers 5G data with speeds up to 1Gbps, unlimited international texts, hotspot (finally included for free again), and other standard features like unlimited Canada-wide calling and texting, voicemail, and more.
Taken on its own, the $1 increase might not seem like much. However, it comes days after Fido’s last plan price increase — these small increases can add up over time. For example, just a month ago, Fido had a $25/80GB CAN/US/MEX deal — now that plan costs double, has less data, and only includes CAN/US/MEX roaming for 12 months.
It’s also worth pointing out that the change puts Fido’s plans in line with Telus-owned Koodo, which has the same three $40/20GB, $45/60GB, and $50/60GB CAN/US/MEX plans (as well as a fourth $55/100GB plan). However, at the time of writing, Bell’s Virgin Plus still had its versions of those plans at the $39, $44, and $49 pricepoints, respectively.
I’d also be remiss not to point out that Fido’s parent company, Rogers, just offered buyouts to half its staff on the heels of a 10 per cent revenue increase in Q1 2026.
Meanwhile, wireless brands like Freedom Mobile and Public Mobile continue to undercut Fido and the other Big Three flanker brands by a significant margin. Why pay Fido $40/mo for 20GB, when you can pay Freedom $35, get 25GB, and CAN/US/MEX usage? Or better yet, Freedom has $40/75GB and $45/100GB CAN/US/MEX plans.
And then there’s Telus-owned Public Mobile, which has $35/35GB Canada-wide and $40/100GB CAN/US/MEX plans, offering even more value right now. Point is, shop around and see what’s out there — chances are you can find a better deal if you look beyond the Big Three and their flanker brands.
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