New Caller ID System Aims to Tackle Spam Calls in Canada
A recent study by TransUnion reveals that 61% of Canadians have chosen not to answer calls due to concerns about spam. In response, Telus is rolling out an innovative caller ID system designed to help legitimate businesses and individuals display their identities when reaching out to those who may not recognize their number.
Enhanced Identification for Businesses
This new service will allow companies that opt-in to share their facts with the network. For users with compatible devices, it coudl even showcase the business's logo during incoming calls.If you run a business and wish to be part of this initiative, you can reach out to TransUnion to register.
Building Trust Through Branded Call Display
Juan Sebastian D’Achiardi, regional president of TransUnion Canada, stated, “For businesses, Branded Call Display will enable them to restore trust in the phone channel, reach more customers, enhance engagement and protect them from call spoofing and fraud.” This feature aims not only at improving dialog but also at safeguarding users from deceptive practices.
The STIR/SHAKEN Framework: A Step Forward
This initiative builds on the existing STIR/SHAKEN framework, which was introduced in 2019 for verifying phone numbers.Although it has yet to fully deliver on its promise of reducing scam calls effectively across all major carriers, ther is hope that this new technology will become standard practice as well.
The Growing Issue of Scam Calls in Canada
Over the past decade, scam calls have escalated into a significant issue within Canada. an article from Maclean’s, published in March 2025, highlights how even law enforcement agencies like the RCMP are finding it challenging to keep pace with these rapidly evolving fraudulent tactics.
The introduction of Telus's caller ID system represents a proactive approach toward restoring confidence among consumers while enhancing communication between businesses and potential clients. As more people become aware of these advancements aimed at combating spam calls and scams alike, we can hope for a future where answering unknown numbers becomes less daunting.
this move by Telus could mark an important shift towards safer phone interactions across Canada. With tools like Branded call Display coming into play alongside established frameworks like STIR/SHAKEN—there’s optimism that both consumers and businesses can benefit significantly from these changes.
If you're tired of dodging unwanted spam calls or feel uneasy about answering your phone due to fear of scams—this development might just be what you've been waiting for!
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