EA Sports and MLS Team Up for Live Match Streaming
EA Sports has joined forces with Major League soccer (MLS) to offer fans a chance to watch four live matches for free. These games will be available through teh in-game FCM TV portal in EA sports FC mobile. Fans can enjoy these matches at the same time as they air on Apple TV's MLS Season Pass.
Match Schedule and Rewards
Two of the matches are set for May, while two more will take place in September. The first match is scheduled for Saturday, May 10, featuring LA Galaxy against New York Red Bulls at 7:30 PM ET. Players can engage with these teams in-game before the actual match starts. This allows them to predict which team might win while earning rewards just by watching.
The second match will occur on May 17, showcasing Atlanta United FC versus philadelphia Union, also at 7:30 PM ET. Details about the September matches have not yet been revealed but are expected later this year.
Aiming for Better Viewership
In 2023, Apple secured a ten-year deal with MLS to broadcast its games; however, viewership numbers have not met expectations—some events like pickleball have attracted more viewers. This new partnership aims to enhance those ratings considerably. Camilo Durana, Executive VP of Major league Soccer stated that this collaboration highlights their commitment to innovation and improving fan experiences.
By streaming select live matches through EA SPORTS FC Mobile, they hope to connect with new audiences who prefer digital platforms and strengthen their relationship with fans worldwide.
EA's Recent Changes
Recently,EA Sports faced challenges that led to significant layoffs within the company. Titles like EA Sports FC and Apex Legends were mentioned as contributing factors during this tough period. In response to its performance issues,EA has introduced its first-ever paid season pass for EA Sports FC,which includes various cosmetics and in-game currency among other features.
This move reflects EA’s strategy of adapting its offerings while trying to maintain player engagement amid changing market dynamics.
Conclusion
The partnership between EA Sports and MLS represents an exciting opportunity for soccer fans everywhere. By providing free access to live matches through a popular mobile game platform, both organizations aim not only to boost viewership but also enhance fan interaction within the sport itself.
