Virgin Plus and Koodo Raise 60GB Plan Price to Compete with Fido

Price Hike for 60GB Plans: What You Need to Know
Virgin Plus and Koodo have both raised the monthly cost of their 60GB plans by $5, aligning their prices with Fido's offerings. Now, all three carriers charge $45 per month for this plan after applying autopay discounts. Interestingly, Virgin Plus had briefly increased its price to $45 earlier in June but quickly reverted back.
Details on Virgin Plus' Offerings
The Virgin Plus plan allows data speeds of up to 150Mbps. It includes unlimited calling across Canada and international texting from Canada as part of the package. Additionally, customers can enjoy unlimited calls from Canada to several countries including the U.S., Bangladesh, China, Hong Kong, India, Mexico, and the U.K.
Koodo's Plan Features
Koodo’s version caps data speeds at a lower rate of 100Mbps but still offers unlimited calling and texting within Canada. Unlike Virgin Plus, Koodo does not provide international texting or calling options at this time. However, they do offer various perks with their plans that can include rollover data or premium voicemail services.
The Disappointment Behind Price Increases
This recent price increase from both Virgin and Koodo is disappointing for many consumers. The previous rate of $40 for a 60GB plan was already challenging when compared to competitors like Public Mobile and Freedom Mobile. With the new pricing set at $45 per month,it becomes even less appealing.
Comparing Alternatives: Public Mobile and Freedom Mobile
Public Mobile now offers an attractive deal with an $46/month plan that provides 80GB along with built-in roaming across Canada, the U.S., and Mexico while also featuring faster 5G data speeds. Similarly priced options make it hard to justify sticking with either Virgin or Koodo when better deals are available elsewhere.
If you’re looking for even more value without breaking your budget—consider a standout option like a $36/month plan offering 60GB along with access to fast 5G service in Canada as well as roaming in both the U.S. and Mexico.
A Shift in Wireless Pricing Landscape?
This shift in pricing among major carriers raises questions about how competitive these companies will remain moving forward. As consumers become more aware of alternative options that provide better value at lower costs—like those offered by Public mobile or Freedom—it may force larger providers like Virgin Plus and Koodo to rethink their strategies if they want to retain customers.
The wireless market is evolving rapidly; staying informed about these changes can help you make smarter choices regarding your mobile service provider while ensuring you get maximum value out of your monthly bill!
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