AI Videos on TikTok: new Tools for openness
Artificial intelligence-generated videos are becoming increasingly common, and they can often be hard to identify. To tackle this issue, TikTok is introducing new features that will help users recognize AI content more easily and manage how much of it appears in their feeds.
Enhanced Labels and Detection Features
TikTok is rolling out clearer labels indicating when a video has been “Created with AI.” This enhancement aims to make it easier for viewers to spot AI-generated clips, even if the creators don’t disclose their use of such technology. Additionally, the platform is enhancing its automatic detection capabilities to flag these videos more effectively.
A new feature allows users to adjust their preferences regarding AI content. By navigating to Settings > Content Preferences > Manage Topics, you can now use a slider to control how much AI-generated material shows up in your feed. Whether you want a lot or just a little, the choice is yours!
The Invisible Watermark: A Game Changer
One of the most exciting updates is the introduction of an “invisible watermark.” This feature detects audio and video created by AI through embedded signals rather than relying solely on user tags.This means that even if someone edits or reposts an AI video elsewhere, it will still carry this hiddenidentificationtag
This invisible watermark will be applied not only to content made using TikTok’s own tools like AI Editor Pro but also to uploads that already include C2PA metadata. The platform plans to continue using C2PA Content Credentials alongside these watermarks for added reliability in labeling.
The Importance of These Changes
You might wonder why all this matters. Unlabeled clips generated by artificial intelligence can spread rapidly across social media platforms and frequently enough appear very realistic—especially in news-style edits or political discussions. With these updates from TikTok, users will have better tools at their disposal for discerning what’s real versus what’s generated by machines.
If you’re someone who scrolls through TikTok regularly, these changes directly impact your viewing experience and understanding of the content presented on your feed.
Your Feed, Your Control
The ability to customize your feed means you can choose whether you'd like it filled with mostly human-made videos or prefer a mix that includes some AI creations as well. The introduction of invisible watermarks adds another layer of verification so that fewer hidden surprises slip through unnoticed.
For Creators: What You Need To Know
If you're involved in creating content on TikTok, it's essential to understand how these changes affect you too! Any videos generated by artificial intelligence will receive specific tagging and watermarking treatment moving forward. Being aware of this could influence how you produce and label your work going ahead.
A Commitment To Education About Responsible Use Of AI
TikTok isn’t stopping at just labeling; they are also launching a $2 million fund aimed at promoting education about responsible usage and transparency concerning artificial intelligence technologies within creative spaces.
What Lies Ahead?
TikTok has announced that these updates will roll out globally over several weeks in phases starting soon. Expect new labels and detection features first before user controls become available later on.
As other apps begin adopting similar Content Credentials systems as well, we may see more consistent labeling practices across various platforms—not just limited to TikTok!
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