Microsoft seems to be gearing up for a new ad-supported version of its cloud gaming service, with early indications already surfacing among some players. This initiative could significantly broaden the reach of Xbox Cloud Gaming, particularly for those who don’t subscribe to Xbox Game Pass but possess digital copies of Xbox games.
A recent update from Tom Warren at The Verge on X revealed that certain users of Xbox Cloud Gaming have encountered a message about this upcoming tier when launching thier games. This notification hints that the ad-supported option will provide access to cloud gaming for limited periods. Since Microsoft has not yet officially confirmed this new tier, it’s possible that the notice was released ahead of schedule.
Currently, access to Xbox Cloud Gaming requires a subscription to Microsoft’s Xbox Game Pass, which involves a monthly fee for streaming games from the cloud. According to Windows Central, the ad-supported tier may function differently than expected.Instead of granting full access to all titles in the Game Pass library, it might allow players to stream only those Xbox games they already own but with time limitations and supported by advertisements.
Earlier reports suggest that this ad-supported model could also include classic titles from Xbox Retro Classics and select Free Play Days offerings. Microsoft has reportedly been testing this feature internally for several months now, and these recent notifications imply that an official rollout could happen soon.
Understanding How This New Tier Might Operate
Insiders familiar with Microsoft's strategy have suggested that before starting a time-limited cloud gaming session under this new tier, players might see around two minutes' worth of ads.These sessions could last up to one hour each month while allowing as much as five hours of free gameplay overall.
This approach could significantly enhance Microsoft's ability to expand its audience through Xbox Cloud Gaming. By offering a free option supported by ads, more gamers can experience cloud gaming without needing a subscription commitment. Additionally, it provides Microsoft with another source of revenue through advertising efforts.As Microsoft continues broadening availability across various platforms—most recently adding support for Amazon's Fire TV—this ad-backed tier may play an essential role in attracting even more users into their ecosystem.
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