Rogers Reports ​Mixed Financial Results for Q2 2025

in teh latest financial update, Rogers ‌Communications announced a total revenue⁤ of $5.2 billion for the quarter ending June​ 20. However,after accounting ⁣for expenses,the company’s net income was ‌only $148 million.

Future⁢ Spending plans and⁢ Subscriber Growth

Looking ahead, Rogers has set⁤ its spending expectations at $3.8 ⁢billion for the remainder of the year. This figure represents the lower end of its earlier guidance range of $3.8 to $4 billion provided at ⁤the beginning of 2025.

The company added 35,000 new wireless subscribers during ⁢Q2 2025; however, this marks a important decline of 77 percent compared to last‍ year’s ⁤figures.⁣ Additionally, pre-paid phone signups have dropped by​ 26 percent as well. The CEO attributed this slowdown in growth ⁤to new immigration limits and a decrease in student visas.

Customer⁢ Retention Challenges Amid network Changes

A wave of customer dissatisfaction has emerged⁣ due to how Rogers managed‌ its recent shutdown of the 3G network. As an inevitable result, manny users have threatened to switch carriers altogether. Despite these threats,Rogers reported a monthly churn rate that slightly ⁣increased from last year's ⁢figure—now ‍sitting at 3.23⁤ percent compared to last year's ⁣rate ​of 3.20 percent during the same quarter.

This trend raises concerns about whether churn rates will continue climbing in future reports as more customers may act on their intentions to leave.

Wireless Revenue Decline and ARPU Trends

The company's wireless revenue also saw a decline of three percent this quarter, indicating that they are‌ earning ‌less from each customer than before. For ⁤consumers, this could be seen as positive news ‍as ⁢all major carriers have maintained an average revenue per user (ARPU) around $60 over five years—Rogers’ ARPU now stands at $55.45 down from last year’s figure of $57.24.

A Bright Spot: Media Revenue Growth

On a brighter note for Rogers,media revenue⁣ rose by ten percent reaching 8 million this quarter. Earlier in the year, there were⁢ hopes that their broadcasting division would generate more income ⁢through sports assets; however, concrete ⁣results are still pending according to reports from The Globe and Mail.

A Major Acquisition with ​Future Potential

This past July⁢ marked an important⁤ milestone when Rogers finalized its acquisition deal worth $4.7 billion with Bell regarding⁣ Maple Leafs Sports and Entertainment (MLSE). Even though it occurred too late for inclusion in Q2 reports,this acquisition is expected to enhance their sports asset value considerably—now estimated at⁤ around $15 billion.

New Initiatives​ Amid Customer Concerns

For everyday users facing rising costs recently,Rogers has increased roaming rates ⁤while introducing new roaming ‌packages that⁤ many consider unfavorable.

The company also launched satellite service options on its mobile network , hoping these initiatives will help boost average⁢ revenues per subscriber⁤ back up again.

Tough Times ⁤Ahead: Job Cuts and‌ Employee‍ Experiences

Additonally troubling is‌ rogers' recent decision to terminate contracts with Foundever in Canada resulting in approximately nine⁢ hundred job losses. Former employees shared concerning accounts about working conditions characterized by high-pressure sales tactics coupled with poor work-life balance .

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