OverActive Media Celebrates Success of LEC Roadtrip Event
Introduction to a Milestone Event
On April 30, 2025, OverActive Media Corp. announced impressive results from the first-ever LEC Roadtrip event. This meaningful occasion took place at the madrid Arena on April 26 and 27,hosted by Movistar KOI,one of OverActive's top franchises.
A Historic Gathering for League of Legends Fans
This event was notable as it marked the first time in over ten years that regular season matches for the League of Legends EMEA Championship (LEC) were held outside Berlin. The two-day gathering attracted around 18,000 participants, including fans, players, partners, and staff. This turnout set a new record for live esports events in Europe.
Global Reach and Viewer Engagement
The LEC Roadtrip also achieved remarkable global viewership numbers. According to Esports Charts, peak concurrent viewers reached about 348,000 during the event. Three matches from this weekend ranked among the top five most-watched regular season games this split. These figures highlight both the success of the event and its ability to engage fans worldwide.
CEO's Vision for Future Events
Adam Adamou, CEO of OverActive Media expressed his excitement about this milestone: “The energy from our fans in Madrid shows our dedication to providing outstanding esports experiences.” He emphasized that OverActive is not just partaking in esports' future but actively shaping it.
Strategic Focus on Fan-Driven Events
The success seen at LEC Roadtrip aligns with OverActive Media’s strategy to create large-scale events that enhance fan engagement across key international markets while promoting leading esports competitions globally.
Launch of Fénix Club Gaming Platform
In conjunction with this prosperous event came an exciting declaration: Movistar KOI introduced Fénix Club Gaming. This is OverActive Media’s first subscription-based platform aimed directly at consumers.
Exclusive Benefits for Members
Fénix Club offers members unique perks such as discounts on merchandise and early access to ticket sales for events. Members can also participate in exclusive giveaways and enjoy dedicated channels designed for community interaction.
Adamou noted how critically important this launch is: “Fénix Club allows our fans to connect more closely with us while supporting our organization.” He added that it creates a new revenue stream which will help fuel long-term growth.
Membership Details and Demand Surge
Membership costs €30 per year for a digital card or €40 for a limited-edition physical Founders Card. Fans who signed up before May 12 were eligible to receive this special card; however, it sold out within just 24 hours after launching due to high demand. Given this overwhelming interest, there are plans being considered to offer additional Founders Cards soon.
For those interested in joining Fénix Club Gaming or learning more about its offerings can visit their website directly.
Positive Early Results Expected from Fénix Club Gaming
Early responses indicate that membership sign-ups have surpassed internal expectations significantly. This initiative aims not only at generating recurring revenue but also strengthens direct connections between Movistar KOI and its fanbase—similar to traditional sports membership models found in Spain—ultimately enhancing global fan engagement over time.
OverActive Media's Broader Goals
OverActive Media continues building a diverse platform focused on major events alongside strategic partnerships while engaging directly with fans through subscription services like Fénix Club Gaming.
Their commitment remains strong towards sustainable growth internationally while delivering lasting value not only for shareholders but also their dedicated fanbase.
—
For further inquiries regarding media relations or investor information:
Media contact:
Adam Adamou
Chief Executive Officer
Email: [email protected]
Investor Relations:
Babak Pedram
Virtus Advisory Group
Phone: (416)995-8651
Email: [email protected]
About OverActive Media:
Headquartered in toronto with operations extending into Madrid and Berlin; OverActive Media Corp., listed under TSXV: OAM (OTC: OAMCF), stands as a leading name within today’s esports entertainment sector catering specifically towards modern audiences.
They own franchises across various professional leagues including Call of Duty League (Toronto Ultra), League of Legends EMEA Championship (Movistar KOI), VALORANT Champions League EMEA among others.
