Netflix has introduced a notable update to its user interface for television viewers.
During a recent briefing, Eunice Kim, the chief product officer at Netflix, explained that the main aim of this update is to create a more user-friendly and personalized experience. the focus is on helping users quickly locate content that interests them.To achieve this, several changes are being made for TV users, along with hints about future updates for mobile devices.
Enhancements for TV Users
The ‘My Netflix’ section has been moved to a new tab located at the top of the screen next to “Home,” “Shows,” “Movies,” and “Games.” This change aims to simplify access to favorites like “Continue Watching” titles, reminders for upcoming releases, and items saved in My List.
Netflix is also using artificial intelligence and machine learning technologies to enhance content recommendations. Suggestions will now adjust based on real-time activities such as trailers viewed or titles searched. This means users will see recommendations that reflect their current interests more accurately.
The visual design has also received an upgrade. The new layout features smoother animations between titles and updated color schemes that align better with Netflix’s promotional materials. Title cards have been redesigned to present essential information clearly at first glance—this includes accolades (like “emmy Award winner”), genre details, release year, number of seasons available, and brief summaries.
Netflix describes its new design as flexible and intuitive. This revamped TV experience will be available to all users in the coming weeks.
Mobile updates
The presentation primarily focused on changes for TVs but also hinted at some exciting updates coming soon for mobile users.
A notable feature in development is a vertical video feed showcasing clips from various shows and movies. Users can tap these clips to start watching promptly or add them to My List for later viewing or sharing with friends.Testing of this feature will begin globally shortly.
An additional AI-driven enhancement involves improving search functionality by offering tailored content suggestions based on specific requests. As a notable example, if you say you want something funny or uplifting, it will provide relevant options accordingly; testing begins this week among select members.
Moreover, Netflix plans to expand its “Moments” feature introduced last December. This allows viewers to save favorite scenes from shows or movies so they can share them easily or watch again later. During the presentation, it was noted that one popular moment involved a kiss between characters Vi and Caitlyn from *arcane*, while several top moments came from *Squid game*. More investment in enhancing Moments is expected over the next few months.
You can access Netflix on most TVs as well as Android devices,iOS devices,web browsers,gaming consoles among others.
