Prime video to Stream NBA Games in Canada Starting 2026
In an exciting advancement for basketball fans, Prime Video has announced that it will start streaming NBA games in Canada during the 2026/27 season. This announcement was made at Amazon's first Upfront event in Canada, featuring Toronto Raptors star RJ Barrett.
Expanding Sports Offerings
This new venture marks a notable addition to Amazon's sports lineup. just last year, the platform secured exclusive rights to broadcast Monday night NHL games across Canada. Additionally, they plan to include Tuesday Professional Women’s Hockey League (PWHL) games later on.this expansion highlights Amazon's commitment to enhancing it's sports programming and catering to a diverse audience.
A shift in Audience Demographics
Amazon is noticing a shift in viewer demographics as well. Uri gorodzinsky, managing director of Amazon Ads Canada, shared that viewers of Prime’s Monday Night Hockey are typically 11 years younger than those who watched previous NHL broadcasts. He emphasized how this trend indicates that younger generations are finding new ways to connect with hockey.
Engaging Viewers with Ads
On the advertising front, Amazon revealed some interesting statistics about viewer engagement with their original content on Prime Video. Approximately 72% of ad viewers interact with original titles each month. Last year marked the introduction of ads during streams on Prime Video; users can opt out by paying a monthly fee of $2.99. However, details regarding how many subscribers currently watch with ads enabled remain unclear.
New Canadian Originals Announced
During the Upfront event, Amazon also unveiled an exciting lineup of Canadian originals set for release soon. Fans can look forward to new seasons of popular shows like LOL: Qui Rira Le Dernier and Faceoff: Inside the NHL. Additionally, documentaries focusing on Simple Plan and viral sensations from Alberta—produced by Jacob tierney from Letterkenny—are also on the way.
With these developments, it's clear that Prime Video is not just expanding its sports offerings but also investing heavily in local content creation tailored for Canadian audiences.
As we look ahead toward 2026 and beyond, basketball enthusiasts can anticipate thrilling matchups streamed directly through their favorite platform while enjoying fresh local programming designed specifically for them.
and don't forget! NoveByte might earn a little pocket change when you click on our links, helping us keep this delightful journalism rollercoaster free for all! These links don’t sway our editorial judgment so you can trust us. If you’re feeling generous support us here!
