iPhone 17 pro Price Hike on the Horizon?
Recent leaks suggest that Apple may be preparing to raise the price of its upcoming iPhone 17 Pro compared to last year's model. According to a post from tipster Setsuna Digital, the starting price for the iPhone 17 Pro could see an increase of $50.
Currently, the iPhone 16 Pro starts at $999 for a model with 128GB of storage. If thes rumors hold true, we might see the iPhone 17 Pro debut at around $1,049. However, this new model is expected to come with double the storage—256GB—right out of the gate.
For context, Apple's existing pricing structure has placed the current 256GB version of the iPhone 16 Pro at $1,099.
understanding Apple's Pricing Strategy
At frist glance, it seems like apple is gearing up for a price hike. However, there’s more then meets the eye here. If these reports are accurate and Apple does indeed start offering only higher storage options in its new lineup while lowering prices on some models, it could mean that consumers will actually pay less for certain configurations.
This woudl mark a meaningful shift since it's been reported that Apple plans to increase prices across its product line this year—the first such move since launching the iPhone 12 series.
Simultaneously occurring, Google is set to unveil its Pixel 10 series on August 20 and appears likely to stick with similar pricing as seen in previous Pixel models. Samsung has also maintained consistent launch prices between its Galaxy S24 and Galaxy S25 series. This puts additional pressure on Apple not just to raise prices but also to keep them competitive within an evolving market landscape.
what This Means for Consumers
So why should you care about these potential changes? If this leak turns out to be true, you might find yourself paying less for certain storage options in comparison with what was available in last year's lineup.
While it looks like entry-level pricing may rise slightly due to higher starting costs for new models like the iPhone 17 pro—especially if they eliminate lower-tier options such as those with just 128GB—it’s possible that other configurations will see reduced prices or better value overall.
This strategy could make upgrading more appealing without breaking your budget entirely when considering different storage capacities available upon release.
The Countdown Begins: What’s Next?
Apple fans won’t have long to wait before getting clarity on these rumors; expectations are set high as we approach mid-September when Apple typically reveals their latest devices including any updates related specifically tied into their flagship smartphone line-up—the iPhones!
Until then though all eyes remain glued toward any further leaks or announcements regarding both features and pricing structures surrounding not only Apple's offerings but also how competitors respond during this critical time frame leading up towards major tech launches later this year!
Via MacRumors
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