Samsung Set to Launch Unique Foldable in the US This Year

Samsung's eagerly awaited tri-fold smartphone (though technically it has two folds,but that's a discussion for another time) is expected to launch before the year wraps up. Recent reports suggest that the United States might potentially be among the first countries to get their hands on this innovative device.
What’s Happening?
A report from CNN references “a source familiar with the company’s plans,” indicating that Samsung is currently evaluating potential initial markets for its multi-folding phone. The US appears to be a strong contender for an early release of this unique handset.
Unlike conventional foldable devices—like Samsung's own Galaxy Z Fold 7 and google's new Pixel 10 Pro Fold—this upcoming multi-fold phone will incorporate two hinges. This design allows users to unfold an even larger internal display, enhancing usability and functionality.
Why This matters
While Samsung isn't breaking new ground as the first brand to introduce a multi-fold smartphone—the Huawei Mate X2 has been available in select regions for nearly a year—it does have an advantage. Huawei does not sell its products in the US market, leaving samsung with a clear path to establish itself without direct competition.
If samsung successfully launches its multi-fold device in America before 2025 concludes, it will face no immediate rivals in this niche segment. This could enable the South Korean tech giant to dominate what remains a relatively small market space.
Though, consumers should prepare for steep pricing. The most expensive version of Samsung's Z Fold 7 (the model with 1TB storage) retails at $2,119.99—even after applying a current discount of $300—which hints at potentially high costs for this new tri-fold model as well.
why You should Pay Attention
The introduction of Samsung’s long-anticipated multi-fold phone—first teased during January's Galaxy S25 event—marks another meaningful move by the company within the foldable sector ahead of what promises to be an exciting year for folding technology in 2026.
Apple is rumored to unveil its iPhone Fold next year, marking its entry into foldables and likely boosting interest in these devices significantly. As such, it's crucial for Samsung to solidify its position as a leader in foldable smartphones before apple makes its debut.
Currently, Google and Motorola are considered competitors within the US market; however, Google directly competes with Samsung’s Z Fold series while Motorola focuses solely on Z flip-style models.
What Comes Next?
Rumors suggest that Samsung might host an Unpacked event on september 29th; however, nothing has been officially confirmed yet regarding any upcoming launch events from them.
In the meantime, if you're interested in purchasing a folding phone right now, you might want to explore options like the Z Fold 7 or Pixel 10 Pro Fold. Alternatively—and perhaps more wisely—you could start saving up for this exciting tri-fold device set to hit shelves soon!
via Phandroid
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