Crave Adjusts Pricing for Basic Tier
In May,Crave made a quiet adjustment to the pricing of its Basic subscription tier,as noted by the wayback Machine. The monthly fee has now risen to $11.99, while the annual cost is set at $119.99. Previously, subscribers enjoyed this plan for just $9.99 per month or $99.99 per year.
What’s New with Crave Basic?
the updated Crave Basic plan allows users to stream on two devices at once and supports video quality up to 1080p, although it does include advertisements.Before this price hike, users were limited to one device and a maximum resolution of 720p. Unfortunately, features like offline downloads and live channels remain unavailable with this option.
A Fresh Free option from Crave
Today, Crave announced an exciting new addition: an ad-supported free plan that will let viewers access select content without any subscription fees. A statement from their blog highlights:
“At launch, a subscription to the enhanced Crave service gives Canadian viewers wide-ranging choice and convenience… The expanded platform will also offer the option to register through a free account…”
This means that users can enjoy content from CTV,CTV 2,Noovo—including CTV Movies and CTV Throwback—without paying anything upfront.
Other Subscription Options Remain Steady
Certainly not all plans have seen changes in pricing; both Crave Premium at $22 per month and Crave Standard at $14.99 remain unchanged despite these updates.
The Bigger Picture: What This Means for Viewers
This shift in pricing reflects broader trends in streaming services were companies are constantly adjusting their offerings based on viewer demand and market competition. With more people looking for affordable entertainment options during tough economic times, introducing a free tier could attract new subscribers who might later consider upgrading their plans.
The move towards ad-supported content is becoming increasingly common across various platforms as they seek ways to monetize viewership without relying solely on subscriptions.
User Experience Considerations
While some may find ads annoying during their favorite shows or movies, others appreciate having access to content without needing a paid subscription right away. This balance between cost-effectiveness and user experience is crucial as streaming services continue evolving in response to audience preferences.
A Look Ahead: Future Developments with Crave?
The introduction of an ad-supported model raises questions about what else might be coming down the pipeline for existing subscribers or potential newcomers alike—will there be more original programming? Will additional channels become available? Only time will tell how these changes impact viewer engagement moving forward!
Your Thoughts Matter!
If you’re already using one of these plans or considering signing up soon—what do you think about these adjustments? Are you excited about having more options available? Share your thoughts below!
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