Bell Launches Ateko: A New Tech Services Brand
Bell Canada Enterprises (BCE) has introduced a new technology services brand named Ateko. This initiative brings together several recently acquired companies, including FX Innovation, HGC Technologies, and CloudKettle.
Targeting Diverse Industries
Ateko aims to serve a variety of sectors such as telecommunications, media, technology, public services, utilities, and finance. Teh brand's goal is to assist businesses in utilizing artificial intelligence to enhance their operations. By doing so,it hopes to reduce expenses and increase efficiency. This move marks Bell’s shift from being primarily a telecom provider to becoming a tech services and digital media entity.
Ambitious Growth Plans
Bell envisions that Ateko will contribute considerably to its growth strategy by establishing a tech services business worth $1 billion.
Recent Job Cuts at bell
In the backdrop of this launch are significant layoffs within the company. Earlier this year, Bell offered voluntary separation packages to 1,200 union employees. Over the past two years alone, the company has cut approximately 7,000 jobs across Canada.
Breakdown of Layoffs
This total includes around 4,800 positions eliminated as part of a restructuring plan initiated in 2024. Notable job losses included:
- The Source: 1,000 layoffs
- Expertech: 120 layoffs
- Bell Media: A reduction of 50 positions
Recently reported news indicated that another round of cuts occurred at bell Media with an additional loss of 100 jobs.
conclusion
As BCE rolls out ateko amidst these challenges in workforce management and restructuring efforts within its various divisions; it remains focused on transforming into a leading player in tech services while navigating through significant changes in its employee landscape.
