One Key Change Could Make Me Buy the Pixel Watch 4!

The Google Pixel Watch 3 emerged as a standout device in 2024.Over three generations, Google transformed the Pixel Watch from a lackluster start to a remarkable finish with the Pixel watch 3.I must admit, this turnaround was unexpected. while I recognized that the Pixel watch 2 showed promise,I never thought it would break through my loyalty to Samsung Galaxy Watches. Yet, it did just that and soared above my expectations.
While I may be exaggerating slightly, it's crucial to highlight how appealing the pixel Watch has become recently.I'm even contemplating purchasing the upcoming Google Pixel Watch 4 later this year. Though, there's one critically important issue I've had as day one that prevents me from fully committing to any future models.
Google needs to Eliminate Fitbit Subscription Fees
this is a bold claim, so let me clarify: Fitbit's platform is notable and effective. I've heard nothing but good things about its health and fitness tracking capabilities over nearly ten years of writing about smart devices. When Google acquired Fitbit in 2021, I hoped for positive changes while wishing for an end to my least favourite aspect—the subscription fee.
It frustrates me that the premium-priced Pixel Watch comes with an extra subscription cost attached. In Fitbit's earlier days as a smaller company needing funds for growth, such fees made sense; their products were affordable enough to justify them at that time. But now we have Google—a tech giant—offering an expensive smartwatch while still charging extra fees like they’re struggling financially.
I Want to Recommend These Devices but Can't
After nearly ten years of covering smartwatches, I've found myself unable to recommend Fitbits or any of Google's watches due solely to this subscription model.
if these fees only covered additional workout classes or some AI-generated insights like Apple Fitness Plus does, I'd be less bothered by it all. Instead, if you want features like Sleep Score or Daily Readiness Score on your watch from Google—one of the largest companies globally—you’ll need to pay $10 monthly for those services! This feels unfair when competitors don’t charge similar fees; Samsung Galaxy Watches and Apple Watches provide sleep tracking without asking for more money upfront.
I was annoyed when Garmin introduced its own subscription service too; though, unlike Fitbit’s model which hides essential features behind paywalls, Garmin simply adds extras without taking away what should be standard offerings. Sure—I can live without Sleep Scores or Daily Readiness metrics—but will I truly thrive?
Google could easily resolve this issue by stating something simple: “The premium nature of the Pixel Watch 4 means you’ll receive these features included.” That small change would win me over instantly! Until then? I'll admire the upcoming model but won’t purchase one anytime soon.