New Canadians and Their Interaction Choices
Priorities for New Arrivals
For many new Canadians, signing up for mobile and internet services is a top priority.This frequently enough happens right after opening a bank account and securing housing. The Strategic Counsel’s New canadians report 2025 highlights the preferences of permanent residents who moved to Canada between 2019 and 2024.
Quick Adoption of Wireless Services
The report reveals that about 73% of new arrivals select a wireless provider within their first month in Canada. this makes mobile services one of the most vital tasks for newcomers, just behind banking and finding a place to live.
In-Person Sign-Ups at Stores
Most participants in the survey indicated they visited physical stores to set up their cell phone services. Rogers, along with its subsidiaries Fido and chatr, leads the market with 42% of new customers choosing them as their provider. Bell and Telus follow closely behind in popularity.
Regional Variations in home Internet Providers
Rogers also ranks as the top home Wi-fi provider across canada, with Bell and Telus trailing behind. However, this trend varies by region. In Western Canada, Telus holds a notable share at 41% among new Canadian households. In Toronto, both bell and rogers have similar market shares while Bell has a slight edge over Videotron in Montreal.
Influences on Provider Selection
The study shows that recommendations from family members or friends play an essential role in selecting wireless providers for many newcomers. Social media platforms like TikTok, Instagram, and YouTube also considerably impact these decisions through videos showcasing arrival experiences or detailed bill breakdowns.
Shift from Cable TV to Streaming Services
When it comes to television options, many new Canadians are opting out of conventional cable packages altogether. Rather, they are turning towards streaming platforms such as Netflix or Amazon Prime Video for entertainment needs or using language-specific services that cater to diverse audiences.
Conclusion: A Changing Communication Landscape
New Canadians prioritize mobile connectivity early on after arriving in Canada.Their choices reflect personal recommendations alongside social media influences while showing a clear shift away from traditional cable TV toward modern streaming solutions.
