OverActive Media Marks a Significant Esports Achievement in Europe
A Historic Event Unfolds
On February 4, 2025, OverActive Media Corp. (TSXV: OAM; OTC: OAMCF), a prominent name in esports and entertainment, celebrated a remarkable milestone. This date marked the first Call of Duty League (CDL) Major held in Europe in five years. The event took place at the famous Caja Mágica in Madrid and was organized by Movistar KOI. it also marked Toronto Ultra's first appearance on European soil, showcasing OverActive’s dedication to connecting with esports fans around the globe.
Toronto Ultra Shines Brightly
The CDL Major I provided an exciting platform for Toronto Ultra to display their skills before an enthusiastic European audience. This event not only expanded OverActive Media’s influence but also highlighted its collaboration with Movistar KOI. Their partnership allowed key sponsors like SCUF Gaming, AMD, and Blacklyte to gain visibility through tailored brand activations aimed at the local crowd.
Adam Adamou,CEO of OverActive Media,expressed his pride regarding this achievement: “By bringing together top talent and fresh strategies,we are strengthening our ties with fans while creating new revenue streams.” He noted that witnessing the excitement in Madrid reinforced their mission to build a global esports platform that entertains millions while ensuring long-term growth.
Record-breaking Attendance Figures
Mr. Adamou pointed out that this was the most successful Call of Duty Major ever hosted by OverActive Media. With over 12,000 attendees—more than 80% coming from outside Spain—the event considerably boosted local tourism and positively impacted Madrid's economy. The lively atmosphere combined with high-stakes competition made it a landmark moment for both the Call of Duty League and European esports as a whole.
Opportunities for strategic Growth
OverActive Media operates across various regions with offices located in Toronto, Madrid, and Berlin. This diverse presence enables them to effectively engage different esports markets worldwide.The success seen at Major I highlights several key benefits:
- Increased Fan Engagement: Collaborations between Toronto Ultra and Movistar KOI have raised brand awareness while driving merchandise sales.
- Global Revenue Potential: By merging technology with fan engagement tactics, there are scalable opportunities for generating sustainable income that benefits shareholders.
Fostering an Inclusive Esports Community
OverActive is dedicated to expanding its reach throughout Europe by hosting more events and forming strategic partnerships with well-known brands such as Telefónica, Kappa, and Santander. Their focus remains on uniting global fan communities through innovative experiences that prioritize inclusivity.
This commitment reflects their understanding of how significant it is indeed to create spaces where all fans feel welcome within the gaming community.
With plans for future events already underway alongside ongoing collaborations with major brands across Europe; they aim to enhance fan experiences further while solidifying their position within this dynamic industry landscape.As they continue building connections among players from different backgrounds; they hope these efforts will lead not only towards greater participation but also foster deeper relationships among fans themselves—creating lasting memories along every step taken together within this vibrant community space known as esports!
