Price Cuts from Koodo and Fido: A Closer Look
Recently, Koodo, owned by Telus, and Fido, a Rogers brand, have both slashed prices on their 60GB mobile plans. While these reductions may seem appealing at first glance, they still fall short in terms of overall value.
Koodo Takes the Lead with Price Reductions
Koodo was the first to act on february 25 by lowering its 60GB plan from $45 per month to $40. fido quickly followed suit on February 26 with the same price adjustment. As of now, Virgin Plus—owned by Bell—has not made any changes to its own $45 for a 60GB plan.
In addition to adjusting its 60GB offering, Koodo has also reduced the cost of its 80GB plan from $55 down to $50. Though, it’s worth noting that neither Fido nor Virgin offers an equivalent 80GB option.
Koodo’s updated plans as of February 26.
Details on Koodo's Plans
Koodo's new $40 for a 60GB plan includes access to fast data speeds up to 250Mbps through their network and unlimited calling and texting across Canada. This pricing reflects a discount of $10 per month for customers who opt for automatic bank payments. Additionally, users can select one complimentary perk with this plan; choices include rollover data or enhanced speed options. The more expensive Koodo option at $50 provides similar features but comes with extra data.
Fido’s updated plans as of February 26.
A Look at Fido's Offerings
Fido's comparable offer is also priced at $40 for a similar amount of data (60GB), but it only supports slower speeds capped at up to150Mbps using their network technology. Like Koodo’s offering, this package includes unlimited talk and text within Canada along with an allowance of international minutes—500 in total. However, it's vital to note that hotspot functionality is no longer included in Fido's standard plans, although it can be added free temporarily right now. The pricing structure here also benefits from discounts: ther’s a standard auto-pay discount plus an additional credit bringing the final cost down effectively.
The Competitive Landscape Shifts
This price drop comes shortly after Freedom Mobile revamped its offerings just days earlier by enhancing roaming features while slightly increasing some prices—including introducing a new tier that offers a competitive rate of $40 for their own version featuring both Canadian and U.S./Mexican coverage alongside faster data options if you bring your own device (BYOD). They even provide an enticing BYOD credit which allows customers access to more generous packages like their current deal featuring100 GB!
Similarly exciting news comes from Public Mobile—a Telus subsidiary—which is currently promoting an attractive limited-time offer priced at just$40 for100 GB covering Canada/U.S./Mexico until March second! Typically this would include only about half that amount (around60 GB).
The Bigger Picture: Value vs Price
The recent moves made by these companies highlight how competition can drive prices lower—but there remains concern over whether consumers are truly getting good deals when comparing what each provider offers side-by-side against others like Freedom or Public Mobile who provide better overall value propositions despite being similarly priced! Why settle paying$40 monthly towards less favorable conditions when alternatives exist providing far superior benefits?
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