Crave's Subscriber Surge: A Look at Recent Growth
Crave has successfully attracted around 4.6 million subscribers throughout Canada, according to Bell's latest earnings report released on Thursday. This remarkable growth represents a 26% increase compared to the same period last year, largely fueled by the late-November debut of its hit Canadian LGBTQ+ hockey series, Heated Rivalry.
A Phenomenal Hit for Crave
Heated Rivalry quickly became Crave’s most popular original series ever and contributed significantly to the platform’s strongest fourth quarter performance to date.The show has not only captivated local audiences but also gained international acclaim, receiving eager endorsements from notable figures like Pedro Pascal from The Last of Us, Ayo Edebiri of The Bear, and Hannah einbinder from Hacks. Jacob Tierney, the creator behind this sensation, is already in the process of developing a second season.
Cultural Impact and Media Buzz
During an earnings call, Bell's CEO Mirko Bibic highlighted that Heated Rivalry has become a global phenomenon. He noted its meaningful media coverage and cultural relevance as proof of thier commitment to high-quality Canadian storytelling.
User Experience Enhancements on Crave
This surge in subscriptions coincided with a major update for Crave that rolled out in late November. The platform introduced new content alongside user interface improvements aimed at enhancing viewer experience. Though, it remains uncertain how much thes changes influenced subscriber growth.
bell's Broader Financial Performance Insights
Apart from streaming success stories like Crave, Bell reported net additions of 56,124 postpaid wireless subscribers last quarter—a slight decline from 56,550 during the same time last year.The company attributed this drop to slower population growth linked with changing immigration policies and a shift towards attracting more premium telecom customers.
Bell’s overall quarterly revenue reached $6.4 billion but saw a minor decrease of 0.3% compared to previous years.
This remarkable rise in subscriptions showcases how engaging content can drive viewer interest while highlighting Bell’s strategic focus on quality programming that resonates with diverse audiences across Canada.
Via: The Canadian Press
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